Selected work
4 projects across engineering, design, and leadership, each with the decisions and trade-offs behind it.
A full-stack migration of Staffbase's entire marketing website from WordPress to a headless CMS: the most complex, highest-stakes project of 8 years.
How staffbase.com's brand identity was built, unified, and evolved across 8 years of hypergrowth, from the first 2018 deploy to today's global platform.
Three years leading a web development team: the processes, career track, and standards that let a distributed team scale and deliver predictably.
Six years evolving the VOICES conference website: introducing Eleventy, scaling to multi-region, and staying consistent through two rebrands.